Last week the Digital Map Products team attended the National Association of Realtors Expo in Anaheim, Ca. We found the show to be very informative and a great way to learn about the latest technological innovations for real estate, something close to our hearts. The trend we found most exciting is how mobile, cloud computing and social media are changing the way the real estate industry does business.
In a session entitled “The One Thing Power Brokers Can’t Live Without” it was impressive to learn how far mobile has come and how integral it is to real estate search, in particular to Gen Yers. Younger generations do everything on the go and having a user friendly real estate website, designed specifically for mobile devices is key. Users need to be able to perform map-based searches on the fly and obtain information quickly and easily from their mobile device.
In addition, the buzz word we’re all very familiar with “Cloud Computing”, is especially relevant to the real estate industry as a means to increase collaboration and efficiency while cutting costs. The cloud also offers real estate professional easy access to critical information, such as property and transaction data, instantly. If there’s one industry out there that can really benefit from cloud computing it’s real estate.
Finally, the transformation social media is having on the real estate industry continuous to be a presence you can’t ignore. NAR did a great of keeping everyone in the loop at the conference via social media. Attendees and those who could not attend were able to follow along via Twitter, Facebook, live video feeds, and blogs. In addition, we enjoyed the great interaction we had with live speakers and other conference attendees via Twitter. Thanks to the thriving Twitter feed we were able to keep up with all the fantastic sessions at NAR even though we couldn’t attend them all. It just goes to show what an incredible tool social media is for staying connected with customers and on top of trending topics.
If you’d like to learn more about real estate technology trends and best practices check out the links below:
